Website Optimization by 4Boxers
First off, you may wonder why optimize your website, isn't having a good looking and easy to navigate website enough? The answer to that is very simple, Website Optimization helps to increase the effectiveness of your online ad campaigns. In many cases this can actually lower your advertising costs and is a worthy investment of time and money.
4Boxers specializes in managing successful online advertising campaigns that will help your business grow.
Web Site Optimization vs. Search Engine Optimization
Search Engine Optimization is geared towards ranking high in the search engine results when someone searches for your particular product or service. However, Website Optimization targets how a viewer will interact with your website when they click on the search engine results.
As an example, let's say you have a website that sells tuxedos for Boston Terriers and ranks number one in the search results. If a viewer clicks on your search engine results and arrives at your website but has a hard time finding your product to buy, they will probably leave. Studies show that people decide to stay or leave your website in under 3 seconds. And what is even scarier is the fact that the wrong color button in an undesirable location can cost you a sale or a sign up. Things as simple as even page structure, where your navigation is located, colors in your page theme or any other number of things can cause people to stay or leave.
What 4Boxers Can Do For You
We have a closet full of tools that can help us make educated decisions on what will work best for your website. Our information is extracted from real time experiments conducted on your live web site. Your viewers and online visitors will have no idea that this is going on.
Absolutely no personal information is gathered during this process, we feel this is critical because of our policies that we have in place to help guard personal information. This makes for a noninvasive highly effective method for determining ways to increase your Return On Investment.
Contact us today to get your managed online advertising campaign started today
Why Should We Optimize Website Content?
The ability to have ongoing success in your advertising campaign depends a lot on regular optimization of your website content. Due to the fact that website browsing and online usage is continuously changing, it is critically important to evaluate what is working or what is no longer working.
How Often Should Website Optimization Be Performed?
Though there is no exact period of time, the frequency and intervals between website optimization depends greatly on the market or the service area that you are in. A business dealing in technology or electronics could almost be on a weekly or bi-weekly basis, though it can be extremely hard to to extract good information in under a month due to typical market and buyer fluctuations causing ups and downs. Generally speaking, it is best to wait at least a month before making any major changes to your ad campaign. If you see your Return On Investment dropping off, that would be one very good indicator that is possibly time to optimize your website or make other campaign changes.